| 21 May |
Canonical Tag Not Reliable |
I’ve never been a fan of the canonical tag. Sites that need canonicalization tend to be large dynamic sites, and because of that, large scale tag implementation becomes a nightmare.
In this article, Stephan Spencer seems to think that the C tag is a powerful tool for dealing with duplicate content. Then he goes on to say that his evidence shows that it doesn’t work. Confusing huh?
My advice for clients that have canonicalization issues would be to use 301 redirects (rewrite rules). If for some “rare” reason redirects are not possible, then and only then, should C tags be considered.

