How often have you searched for your own site using a search engine? Were you pleased with your site’s placement, or were you left wondering why other sites that weren’t as well designed as yours placed higher? SEO, or search engine optimization, can help you reach that top spot. Here are a few tips to show you how.
To make your search engine optimization work for you, consider adding more content to your website. Even businesses that require face-to-face interaction should have content on their website for potential customers to browse. This builds confidence in your customer and paints you as the authority. Quality content matters, but you should always take quantity into account as well!
If you are trying to find something on the internet, make sure that you put direct phrases in quotations. This filters your results so that the phrase you searched for is in each of the search results. This can streamline your search process, helping you get want you need faster.
Carry out a search using Google for site:www.yourdomain.com. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimization on the pages of your website which aren’t indexed.
Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you’ll lose your viewers.
Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following.
Look through old emails and comment boards to find ideas for new posts. Turn every question you ever answered in an email into content on the site. Remember that the way to increase search engine rankings is to constantly create new articles. Your emails probably provide plenty of topics that readers want to know about.
The site map page is used less and less by modern websites, but including one can be vital for search engine optimization. Regardless of its utility to website visitors, the site map is very useful to search engine indexers. A comprehensive site map ensures that all of a website’s pages are visited by search engines, improving its ranking.
Following these tips is only the start. You’ve got to find out more about SEO and investigate other sites to see what makes them work. The more SEO information you have, the more your site will benefit and rise in search engine- result rankings. Keep with it and soon your site will be at the very top.